「LESS, BUT BETTER」
——Dieter Rams

1.Good design is innovative

How can design be good if the technology is not on the same level?
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2.Good design makes a product useful

Good design optimizes usefulness and ignores anything that doesn't serve the purpose or works against it.
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3.Good design is aesthetic

Objects you use daily significantly shape your personal surroundings and your sense of well-being.
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4.Good design makes a product understandable

It makes it easy to understand the structure of the product.
Even more, it can make the product "takl."
Ideally, it explains itself best.
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5.Good design is unobtrusive

Products that serve a purpose have the characteristics of a tool.
Their design should be neutral and leave room for the user's self-expression.
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6.Good design is honest

Honest means not tryingg to make a product look more innovative, powerful or more valuable than it really is.
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7.Good design is long-lasting

In contrast to fashionable design, it lasts many years even in our current throwaway society.
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8.Good design is thorough down to the last detail

Nothign should be arbitrary or left to chance.
Thoroughness and precision are expressions of respect for the user.
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9.Good design is environmentally friendly

Design makes an important contribution to preserving the environment.
It conserves resources and minimizes physical and visual pollution.
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10.Good design is as little design as possible

Good Design is as little design as possible.
Back to simplicity.
Back to purity.
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Less, but better.